Bad use of typography will always be around. It is just as bad when a typeface is simple miss used or misplaced. I found this example of bad type in my kitchen in Laurys Station, on November 4th, around 9pm. To begin with, this typeface and color combination makes the text extremely hard to read. The text is meant for identification, but instead the viewer must struggle to even read it. The typeface used is very chunky and curvy. Maybe if this were a 70's movie poster it would work, but for foil, not really. This typeface is really misplaced and I think that a cleaner more simplified typeface like Helvetica would suit this foil box better. Sometimes I really wonder, "What were they thinking!?!"
Wednesday, November 4, 2009
When good type goes bad
Bad use of typography will always be around. It is just as bad when a typeface is simple miss used or misplaced. I found this example of bad type in my kitchen in Laurys Station, on November 4th, around 9pm. To begin with, this typeface and color combination makes the text extremely hard to read. The text is meant for identification, but instead the viewer must struggle to even read it. The typeface used is very chunky and curvy. Maybe if this were a 70's movie poster it would work, but for foil, not really. This typeface is really misplaced and I think that a cleaner more simplified typeface like Helvetica would suit this foil box better. Sometimes I really wonder, "What were they thinking!?!"
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